HOW STORYLIVING IS INFLUENCING MARKETING COMMUNICATION
The restaurant business is continuously changing in an effort to become more competitive and provide
customers with distinctive dining experiences. The evolution of technology, such as virtual reality (VR),
allows restaurants to have a competitive advantage and become leaders in the industry while enticing
customers to experience a story as a participant rather than watching it from a witness position.
“More than storytelling, VR gives way to a new Storyliving.”
A recent Google Zoo study spotlights virtual reality’s potential to engage audiences in narratives and
brand messages, producing engaging experiences. Storyliving fosters deeper connections by allowing
consumers to engage actively with and explore content. By immersing themselves in a unique environment, customers live experiences, explore options, and receive constant visual stimuli intended to persuade them to take action. To be competitive, restaurants must strive to provide the right visual and messageengaging combination.
TRANSFORM YOUR MESSAGE AND RESHAPE YOUR STRATEGY!
The amplification of your story becomes more powerful when customers live your brand story. It is enhanced when we effectively apply the four aspects of marketing communication by educating customers and offering captivating and immersive details about the brand’s value proposition. This virtual experience serves as a reminder to return and enjoy your offering. It also improves personal connections when a brand’s story is more persuasive. Finally, VR can be a great tool to enhance the emotional bonds between customers and brands.
A good example of the power of VR in the restaurant industry can be found in the way Burger King uses
it to enhance customer experiences by using immersive advertising, providing virtual tours, and even
Gamification. Their goal is to be in every touch point of the customer journey. By tapping into the virtual
reality world, they amplify
the strength of their brand and engage customers to become fans and consume more.
Finally, embarking on the world of storyliving is an exciting opportunity to establish deeper connections
with customers. Guiding customers in a virtual tour where they can experience the full potential of your
message and brand offering help engrave a positive image and entices them to choose you. There is
no doubt that these new technologies will impact the future of marketing communication and customer
experience. As some of the bigger restaurant chains start using these technologies, the industry will begin
recognizing their role in the future. If you are a late adopter, keep informed about the development of VR
and other technologies to start thinking ahead. The future is here, and so are the opportunities for you.
So, embrace the future of immersed storyliving and reshape your own.
By M.G.